0d Individuals aged 16-24 with medium formal education
0e Individuals aged 16-24 with high formal education
0f Individuals aged 25 to 54 with low formal education
0g Individuals aged 25 to 54 with medium formal education
0h Individuals aged 25 to 54 with high formal education
0i Individuals aged 25 to 64 with low formal education
0j Individuals aged 25 to 64 with medium formal education
0k Individuals aged 25 to 64 with high formal education
0l Individuals aged 55 to 74 with low formal education
0m Individuals aged 55 to 74 with medium formal education
0n Individuals aged 55 to 74 with high formal education
0o Individuals aged 25 to 64 who are employees, self-employed or family workers
0p Individuals aged 25 to 64 who are unemployed
0q Individuals aged 25 to 64 who are in the labour force (employed and unemployed)
0r Individuals aged 25 to 64 who are retired or not in the labour force (excluding students)
0s Males, 16 to 24 years old
0t Females, 16 to 24 years old
0u Males, 16 to 74 years old
0v Females, 16 to 74 years old
0w Males 25 to 54 years old
0x Females 25 to 54 years old
0y Males, 25 to 64 years old
0z Females, 25 to 64 years old
10 Males 55 to 74 years old
11 Females 55 to 74 years old
12 Males with low formal education
13 Females with low formal education
14 Males with medium formal education
15 Females with medium formal education
16 Males with high formal education
17 Females with high formal education
18 Individuals with no or low formal education
19 Individuals with medium formal education
1a Individuals with high formal education
1b Individuals who are born in another EU Member State
1c Individuals who are born in non-EU country
1d Individuals who are foreign-born
1e Individuals who are native-born
1f Nationals of another EU-Member State
1g Nationals of non-EU country
1h Non-nationals
1i Nationals
1j Individuals in the labour force (employed and unemployed)
1k Individual living in a household with income in first quartile
1l Individual living in a household with income in second quartile
1m Individual living in a household with income in third quartile
1n Individual living in a household with income in fourth quartile
1o Individuals living in cities
1p Individuals living in towns and suburbs
1q Individuals living in rural areas
1r Individuals living in a household with broadband access
1s Individuals living in a household with Internet access but with no broadband access
1t ICT professionals
1u Non ICT professionals
1v Non-manual including the armed forces
1w Manual
1x Individuals who are retired or not in the labour force (excluding students)
1y Employees, self-employed, family workers
1z Students
20 Unemployed
21 Individuals living in a household with children
22 Individuals living in a household without children
Information society indicator
0 Individuals used information from several retailer, producer or service provider websites every time or almost every time before buying/ordering online
1 Individuals used price or product comparison websites or apps every time or almost every time before buying/ordering online
2 Individuals used customer reviews on websites or blogs every time or almost every time before buying/ordering online
3 Individuals used information from several retailer, producer or service provider websites some times before buying/ordering online
4 Individuals used price or product comparison websites or apps some times before buying/ordering online
5 Individuals used customer reviews on websites or blogs some times before buying/ordering online
6 Individuals used information from several retailer, producer or service provider websites rarely or never before buying/ordering online
7 Individuals used price or product comparison websites or apps rarely or never before buying/ordering online
8 Individuals used customer reviews on websites or blogs rarely or never before buying/ordering online
9 Individuals bought/ordered online by clicking/buying straightaway through an advertisement on a social media website or app
a Individuals did not buy/order online by clicking/buying straightaway through an advertisement on a social media website or app
Unit of measure
0 Percentage of individuals
1 Percentage of individuals who ordered goods or services, over the internet, for private use, in the last year
Geopolitical entity (reporting)
0 European Union - 27 countries (from 2020)
1 European Union - 28 countries (2013-2020)
2 European Union - 27 countries (2007-2013)
3 European Union - 15 countries (1995-2004)
4 Euro area (EA11-1999, EA12-2001, EA13-2007, EA15-2008, EA16-2009, EA17-2011, EA18-2014, EA19-2015, EA20-2023)
Consumers' behaviour related to online purchases (2016)
methods, notes and classification
Variables