Statistical classification of economic activities in the European Community (NACE Rev. 2)
000 All activities (except agriculture, forestry and fishing, and mining and quarrying), without financial sector
Information society indicator
000 Enterprises using social media to develop the enterprise's image or market products
001 Enterprises using social media to obtain or respond to customer opinions, reviews questions
002 Enterprises using social media to involve customers in development or innovation of goods or services
003 Enterprises using social media to collaborate with business partners (e.g. suppliers) or other organisations (e.g. public authorities, non governmental organisations.)
004 Enterprises using social media to recruit employees
005 Enterprises using social media to exchange views, opinions or knowledge within the enterprise
006 Enterprises using social media for any purpose (of sm_advert, sm_pcuqor, sm_pcudev, sm_pbpcoll, sm_prcr, sm_pexchvok)
007 Enterprises using social media with customers
008 Enterprises using social media with business partners and customers
009 Enterprises using social media with business partners, but not with customers
00a Enterprises using social media only with customers (excluding development and innovation)
00b Enterprises using social media only to exchange views, opinions or knowledge within the enterprise
Unit of measure
00 Percentage of enterprises
01 Percentage of enterprises using social media
02 Percentage of the enterprises which use a computer
03 Percentage of enterprises where persons employed have access to the internet
04 Percentage of the enterprises with internet access
Geopolitical entity (reporting)
000 European Union - 27 countries (from 2020)
001 European Union - 28 countries (2013-2020)
002 European Union - 27 countries (2007-2013)
003 European Union - 15 countries (1995-2004)
004 Euro area (EA11-1999, EA12-2001, EA13-2007, EA15-2008, EA16-2009, EA17-2011, EA18-2014, EA19-2015, EA20-2023, EA21-2026)
Social media use by purpose and size class of enterprise
methods, notes and classification
Methods 
Variables