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  2. Social media use by type, internet advertising and size class of enterprise
  3. methods, notes and classification

methods, notes and classification Social media use by type, internet advertising and size class of enterprise methods, notes and classification

Methods Methods

Variables Variables Download

    • Size classes in number of persons employed
      • 0 From 0 to 1 person employed
      • 1 From 0 to 9 persons employed
      • 2 From 1 to 4 persons employed
      • 3 From 1 to 9 persons employed
      • 4 From 2 to 9 persons employed
      • 5 From 5 to 9 persons employed
      • 6 From 10 to 49 persons employed
      • 7 From 10 to 249 persons employed
      • 8 10 persons employed or more
      • 9 From 50 to 249 persons employed
      • a 250 persons employed or more
    • Statistical classification of economic activities in the European Community (NACE Rev. 2)
      • 0 All activities, without financial sector
    • Information society indicator
      • 0 Pay to advertise on the internet
      • 1 Pay to advertise on the internet, based on the webpages' content or keywords searched by users
      • 2 Pay to advertise on the internet, based on the tracking of internet users' past activities or profile
      • 3 Pay to advertise on the internet, based on the geolocation of internet users
      • 4 Pay to advertise on the internet, based on any other method of targeted advertising
      • 5 Pay to advertise on the internet, based on the webpages' content, keywords, users' past activities or profile or the geolocation
      • 6 Enterprises using information about visitors' behaviour on their websites, e.g. for advertising or improving customer satisfaction
      • 7 Have a website and pay to advertise on the internet
      • 8 Have web sales to private consumers (B2C) and pay to advertise on the internet
      • 9 Pay to advertise on the Internet and use any social media
      • a Use social networks (e.g. Facebook, LinkedIn, Xing, Viadeo, Yammer, etc.) (as of 2014)
      • b Use social networks (e.g. Facebook, LinkedIn, Xing, Viadeo, Yammer, etc.)
      • c Use enterprise's blog or microblogs (e.g. Twitter, Present.ly, etc.) (as of 2014)
      • d Use enterprise's blog or microblogs (e.g. Twitter, Present.ly, etc.)
      • e Use multimedia content sharing websites (e.g. YouTube, Flickr, Picasa, SlideShare, etc.) (as of 2014)
      • f Use multimedia content sharing websites (e.g. YouTube, Flickr, Picasa, SlideShare, etc.)
      • g Use wiki based knowledge sharing tools (as of 2014)
      • h Use wiki based knowledge sharing tools
      • i Use any social media (as of 2014)
      • j Use any social media
      • k Use only one type of social media (as of 2014)
      • l Use only one type of social media
      • m Use two or more social media (as of 2014)
      • n Use three or more social media (as of 2014)
      • o Use two or more types of social media
      • p Have a Website and use any social media (as of 2014)
      • q Have a web site or a homepage and use any social media
      • r Have a web site or a homepage and use two or more social media
      • s Website has online ordering, reservation or booking and at least one of: webacc, webctm, webot or webper and use two or more social media
      • t Have a formal policy for using social media and have used two or more social media
      • u Do not use the above mentioned social media or use them only for posting paid adverts
      • v Use any social media - only for posting paid adverts
      • w Enterprises using two types of social media (as of 2023)
      • x Enterprises using three types of social media (as of 2023)
    • Unit of measure
      • 0 Percentage of enterprises
      • 1 Percentage of enterprises using internet ads
      • 2 Percentage of the enterprises having a website
      • 3 Percentage of the enterprises which use a computer
      • 4 Percentage of enterprises where persons employed have access to the internet
      • 5 Percentage of the enterprises with internet access
    • Geopolitical entity (reporting)
      • 00 European Union - 27 countries (from 2020)
      • 01 European Union - 28 countries (2013-2020)
      • 02 European Union - 27 countries (2007-2013)
      • 03 European Union - 15 countries (1995-2004)
      • 04 Euro area (EA11-1999, EA12-2001, EA13-2007, EA15-2008, EA16-2009, EA17-2011, EA18-2014, EA19-2015, EA20-2023)
      • 05 Belgium
      • 06 Bulgaria
      • 07 Czechia
      • 08 Denmark
      • 09 Germany
      • 0a Estonia
      • 0b Ireland
      • 0c Greece
      • 0d Spain
      • 0e France
      • 0f Croatia
      • 0g Italy
      • 0h Cyprus
      • 0i Latvia
      • 0j Lithuania
      • 0k Luxembourg
      • 0l Hungary
      • 0m Malta
      • 0n Netherlands
      • 0o Austria
      • 0p Poland
      • 0q Portugal
      • 0r Romania
      • 0s Slovenia
      • 0t Slovakia
      • 0u Finland
      • 0v Sweden
      • 0w Iceland
      • 0x Norway
      • 0y United Kingdom
      • 0z Bosnia and Herzegovina
      • 10 Montenegro
      • 11 North Macedonia
      • 12 Albania
      • 13 Serbia
      • 14 Türkiye